Come to sunny South End Green

South End Green is not just a place. It is a neighbourhood and a community. Everything you could want in life, nestling picturesquely between the trinity of the Royal Free Hospital, Hampstead Heath and Hampstead Village itself. With its own residents association, a vocal traders forum and an active and concerned citizenry, South End Green is a place to visit and to linger. Perhaps drinking a cup of coffee at Polly's, eating a Viennese fancy at the Hampstead Tea Rooms or sampling a pain au chocolat at Boulangerie Jade, there is something for all in South End Green.

As Jonathan Bergman, Secretary of the South End Green Traders Association and the Director of Amberden Estates, in South Hill Park, says in the Camden New Journal, “A relaxed old fashioned calm drifts onto the high street from the shores of the fishing lakes on Hampstead Heath. You go for a stroll around South End Green rather than the quick panicked run you are forced into around somewhere like the West End."

This website aims to celebrate Hampstead's best kept secret.